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2015-4-2 upload at 15:03In fact, Nike
had quietly released a number of new spring color, including the only available in the nike.com version of the UK Air Stab 'Persian Violet'. In its retro overall shape, equipped with visible Air, Max shock, and Persian purple embellishment unique color layout.
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2015-4-2 upload at 15:03To welcome the coming of spring, Vans days before the specially prepared a colorful "Tie Dye" series. Consisting of Era and Sk8-Hi two popular shoes "Tie Dye" will be selected in black and brown suede uppers issued to create, and in the middle with rainbow color dye patterns, is to meet the upcoming Coachella Music Festival, the collocation of White Sulfur sole classic finish. The series is now available through the designated retail outlets.
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2014-3-22 upload at 16:06
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2014To celebrate this memorable James won his fourth season Most Valuable Player trophy and realize their magnificent transformation , Nike wi
Cheap foamposites for sale ll launch LEBRON X MVP special edition sneakers and start the " witness history " activities.LeBron - James once again raised the MVP trophy. At this point, the stadium became king smooth 58 -year history of the first two in five years, four players for MVP honors .In today's game, James also wore specially designed Nike LEBRON X MVP commemorative edition boots for a new chapter in his career Adds bright colors.LEBRON X series starting in August 2012 , on the basis of the series , LEBRON X MVP adhering to its original unique design and bold use of a variety of eye-catching color hit . In the design details , tongue engrave logo embroidered MVP , a record of the past years, from London to Miami , James's extraordinary growth process, witnessing James to get pitching , assists, rebounds , and many have done everything perfect performance , James also witnessed the attack and defense conversion excellent coordination and team work . And LeBron brilliant 27 -match winning streak will go down in history .By LEBRON X MVP 's release , Nike pace to the persistent pursuit of greatness , through the unremitting struggle to win a place in the history of basketball LeBron James ? tribute .LEBRON X MVP will soon start in North America and Greater China region limited sales 2012-1-28 20:54 upload and download the attachment (103.53 KB) by the world's top designer Yohji Yamamoto (Yamamoto Teruji) and addidas Orignals Co Y-3 brand recently launched a new Honja Low Denim cowboy shoes. The new product is in line with the style of the brand before, and is influenced by the western and local trends. Design in denim shoes sewed on three stripes like brand Zu Adidas, and used in shoes on high-grade leather to make a comfortable, while the dotted bit outside more shoes extended, plus the use is easy to handle with a brown leather. Four hidden shoelace hoop and color contrast to the larger white rubber soles, the new shoes brand is both beauty and wisdom, how can you miss? New brand is one of the brand's spring / summer series, now available at its selected retail outlets Park, &, and Bond, priced at $250.To commemorate the declaration of independence Vans launched the United States flag color shoes Vans launch marks the declaration of independence of the United States flag color slippers
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cheap air jordans online reat document of great historical significance in the world. The day of adoption of the declaration of independence has also become a day of remembrance for the American people, known as independence day. Also in July 4th, to commemorate this great day, the American brand will be in independence day before the launch of the flag inspired style, Vans will bring two stars of the fringe pattern Slip-on, a color of the flag of the United States Navy Blue Stars and red striped shoe lining, another is a low-key black shoe the gray collocation pattern of stars at the end of June, will be listed in July.
Independence Day is one of the major legal holidays in the United States. It dates from July 4th each year to commemorate the declaration of independence, which was formally adopted by the Continental Congress in July 4, 1776 in Philadelphia. The declaration of independence was drafted by Thomas Jefferson, who was adopted by the special committee of the Continental Congress on 4 July 1776, and signed by John Hancock, President of the continental congress. The "Declaration of independence" clearly stated that all men are created equal, with the pursuit of happiness and freedom of natural rights. The declaration of independence is a great document of great historical significance in the world. The day of adoption of the declaration of independence has also become a day of remembrance for the American people, known as independence day.& nbsp; & nbsp; & nbsp; & nbsp; [Chinese shoes Network - brand observation] China sporting goods industry in crisis is an indisputable fact. The first article in this series has been the financial data from the point of view of the status of the industry of the sort. Clear inventory, optimizing channel structure presumably will be the main theme of the last two years. But after the completion of these two sports brands are able out of the shadows? We are skeptical. After all, the sky changed!
After the first two years of rapid expansion, the domestic sporting goods market has shifted from a seller's buyer's market, in this era of oversupply, product sales more dependent on timely cater to consumers. Thus, faster supply chain seems to be a bright road. However, this road is flat or zigzag? We of two.
ordering system reform to speed up the supply chain
sporting goods listed generally
cheap jordans divided into similar seasons, each season-to-market process, but different starting and ending time. Anta, for example, time to market: in the first quarter to early January; the second quarter by the end of March to early April; the third quarter to the end of June early July; in the fourth quarter to the end of September early October. Accordingly, the order will be held four times a year, it held some time in the previous six months to launch new products every quarter.
Generate ordering system from the wholesale model. Resellers (channel) needs ago quarterly sample products before deciding the next single, the distributor of brands on order to organize production, the production of complete matched to the terminal sales. Currently, the sports brand on the domestic market (including Nike and Adidas) models are used mainly wholesale sales, so ordering system will continue to exist for a long time.
From the left, we can see part of the order will be occupied before and after 70 days or so. Can shorten the time of this stage now, the difficulty is not small, but some brands are making efforts to:?
Adidas last two years are presented in the earnings report, to its "Clover" and "NEO" two sub-brands made fast fashion brand, the product cycle goal shortened to 60 days, and the two brands of supply chain integration experience, vigorously shorten its professional sports products (Adidas Sports Performance) to market cycles. In order to improve the efficiency of ordering and Adidas are implementing virtual ordering tool (Virtual Sell-in Tool). Adidas claimed in the earnings report, the tool enables Adidas comprehensive display of all product samples to distributors who can and distributors from online orders; on the one hand this tool can speed up the time to market (savings held in line entity under orders of the time), on the other hand can reduce the cost of the sample showing. Adidas expects 2013 to popularize the system to the world 60% of distributors. If the distributor can sit at your computer at any time according to their own sales orders or Tuibu single, which obviously can greatly shorten product launch cycle. But the interview, we find that this system is not popular in mainland China.
Li Ning in ordering institutional changes seem more practical. According to its earnings report revealed th
Cheap jordans online air jordan 11 blackout for sale at on the basis of retaining the original model on order, Li Ning upgrade the enterprise planning system and market data analysis system, based on both launched a rapid response SKU product lines and the best combination of (A +) product. Li Ning, the company claims, by rapid reaction product line, distributors can replenishment for some hot models; in different areas of the market after the data analysis, the Li Ning to the regional distributors SKU recommend ordering the best combination of products, such products composition more in line with local consumption habits, so that the distributor's sales more smoothly. Li Ning, the plan to build a kind of "inertia best-selling SKU replenishment orders + + rapid reaction products," the dominant retail subscription model.
We believe that although the distribution system in the form of the decision ordering the inevitability, but ordering patterns can be changed through innovative ordering methods to achieve the purpose of shortening product life cycle is not impossible. Ordering is a core part of the supply chain, after the impact of changes arising from the link ends is bound forward conduction, the front is a product design and development, backend manufacturing. We found that the product design and production point of view and can not be separated, especially from the perspective of shortening product cycles, the impact of both its consistency.
simplify the design and production to accelerate supply chain
I do not know if you have not noticed one detail: Nike and Adidas products in recent years increasingly simple form, and color trends fan. Footwear products from the point of view, looks more and more close, fabric applications are converging, but more and more rich color. Basketball shoes, for example, the former stars have a different endorsements exclusive sneakers, these shoes styles, technology applications are also different. And now, the stars are more like foot shoes. This phenomenon has been some industry insiders agree.
We interpret this phenomenon from four perspectives: first, many styles of development needs the support of new technology, and in the context of the global economic downturn, increased R & D investment is clearly uneconomic; second, whether active or passive, consumers of technical pursuit has turned digital experiences by t
jordans on sale online he physical experience, which also proved why Nike and Adidas increased R & D efforts to digitization, such as digital products NIKE +, NIKE Fuelband, ADIDAS miCoatch and other emerging ; third, in the Chinese market, strong purchasing power and the older part of consumers goodbye to basketball, football and other basic sports, began to get involved in outdoor sports and outdoor brands thereby causing the rise affected, Nike and Adidas positioning to young, rich colors tend not difficult to understand; fourth, minimalist design makes production more difficult to drop, to shorten the production cycle means to accelerate the supply chain reactions.
enhance the versatility of the material, reducing SKU complexity, this seems to be the consensus of the sports brand. One to save production costs, and secondly to accelerate the reaction speed of the supply chain.
throughout the supply chain information sharing? Hard!
Many people suggested that poor information is one of the main supply chain unresponsive. We quite agree with this statement. Examples of sporting goods industry due to the exchange of information arising from the loss of numerous poor. But how to make a smooth flow of information, this is a broad question, we can only try to do some of the discussions.
For now, the infrastructure of information communication between brands and the terminal is not bad, most of the sporting goods retail shops have information systems. As long as brands like, information retail terminals can be faster feedback. The key is to establish an effective feedback system and feedback information analysis and processing capabilities. Li Ning stressed the importance of feedback and data analysis in its 2012 earnings report, and said: The Group is starting to build a leading retail business model to adapt effective supply chain and logistics support systems to enhance rapid response capability. This description and Adidas in the supply chain strategy is very similar expressions. Visible, rapid response supply chain seems to be a way out of sports brands.
The rapid response supply chain is not only limited to between brands and terminals, we believe, is the key to the supply chain between manufacturers and brands accelerated. We do this a guess: OEM manufacturers to see the brand's real-time sales data, so that it can discover which products are coming out, and which products are unmarketable, thereby adjusting production strategies, best-selling models to produce more, produce less slow-moving models. Such a state is clearly to make the production and marketing more efficient and significantly reduce inventory risk. Academic to say that this is the MRP procurement model to VMI procurement model change. But this pattern forming short time is difficult, because there are too many difficulties, we summarized in one sentence: information flow, capital flow and logistics three streams not harmonious.
While watching difficult, but a bright future is attractive, so many brands are leading to retail (terminal information in real time throughout the supply chain, resulting in positive synergy) business model transformation. And Direct, is clearly the fastest in the form of information penetrating.
Direct expansion to accelerate the supply chain? Premature
Direct and distributors, each have pros and cons, which one is better not jump to conclusions. However, the speed of the flow of information that is more dominant Direct.
The past two years, Nike and Adidas are two sporting goods giants are vigorously promoting its Direct business Direct business accounted for 16% of Nike's reached, Adi higher than 23%. But it is worth mentioning that the Direct business accounted for two brands in China are lower than elsewhere in the world. Visible on the Chinese market, Belle, Bao Sheng, RLT and other large distributors remains the dominant industry.
In our view, at least give the supply chain to accelerate Direct brings the following advantages: a more direct and rapid feedback; 2 By facing consumers, brands can more accurately grasp the market, and thus more effective. arrangements for production; 3. Direct business can carry out all aspects of ordering, logistics, store selection, personnel management role play exercise; 4. Direct can build a better brand image (flagship stores, concept stores), but also quickly clear inventory (discount stores, factory stores). Domestic sports brand Li Ning is the highest proportion in Direct (22%), which may make its supply chain to accelerate more smoothly.
Because of the huge investment, operation and management capabilities for enterprise requirements, Direct business sports brand has always been the challenge, in addition to Li Ning, the other domestic sports brands in this regard is still in the trial stage, the business accounted for more than small. Direct business growth will be a long process, and accelerate the supply chain is a response to industry crisis of medium-term strategy, so expect the growth of direct marketing services to accelerate the supply chain is not realistic, more efficient collaboration and distribution provider relationship is the key.
In the eyes of many industry analysts, Anta's growth is higher than Li Ning, Anta dealer ranks mainly because most of them are his own and culture, there is a high loyalty, ease of control. We might be able to understand this: the more obedient distributors, supply chain reaction sooner. Adi 2008, 2009 channel reconstruction planning purposes it is in this, when it cut a lot difficult to manage dealers, to support a number of more cooperation dealers.
We believe that although Direct business model may be more conducive to speed up the response speed of the supply chain, but the movement is far from mature products Direct business, it now appears, to optimize more practical cooperation with the dealer.
Transition direction: Accelerating Supply Chain
In the study, Nike, Adidas and Li Ning's strategy formulation, we believe that the retail-led business model will be the future direction of sports brand's transformation. In order to more quickly meet consumer demand, sports brands have to speed up the response speed of the supply chain optimization products simultaneously. Supply chain must accelerate to pull time from every aspect of the product life cycle which, while ordering, design and production is the most central of the three links. At this stage, through reform and optimize the design and production of the order system to accelerate supply chain is feasible, but the information sharing and expand Direct both ways is not yet mature, feasibility is not strong. (Chinese shoes Network - the most authoritative and most professional Footwear News, Media Partner: Apparel IT & nbsp;) Li Ning photoelectric (- lightning) has a streamlined body of the shoe design, this design make the shoes more sense of speed and for those often under attack, leisurely shuttle in the crowd of speed player at the right however, in order to give the wearer provide most lightweight wearing experience, designers in the uppers of the shoes did not use traditional leather to create, in addition, vamp adopts shoe body ice crack oil printing process, this design let whole shoes look more relaxed more dynamic, in the face of the upcoming summer, this design and comfortable but the. performance is undoubtedly the focus of attention, the wear resistance of shoes is very important, and in this pair of Lining photoelectric on the outside, the designer used the super wear-resistant material RB Tuff. In the background, this pair of shoes the whole palm ip injection cushioning technology, but it is worth mentioning is that in heel designer also joined the crystal side wall damping design, according to the crystal plane as inspiration to create a unique design concept, to provide more excellent cushioning effect for the wearer, such a design will also enhance the overall shoes cushioning effect. in front of this pair of Li Ning photoelectric (- lightning) are now for sale, item for ABPK001-5, but only for the sale price of 339 yuan also let this pair of shoes is very competitive. search app store to download and install when guest artifact, the hot shoe money grab single worry free; forum posting shoes identification, God distinguish between true and false, Taobao to buy shoes more at ease; detailed inquiry micro channel dunkhome, microblogging "when off, the interaction does not stop! source: Lining basketballSports players adidas Originals Pro Shell launched an additional black version
2012-07-19 10:11:40 & nbsp; Chinese shoes network www.cnxz.cn & nbsp; [source:. End] Print & nbsp; Close
Chinese shoes network July 19 hearing last month, the beginning of time, adidas Originals introduced a model to emulate classic cream color of another SuperStar classic style Pro Shell, Ganso color of the box office force or got it, since the message exposure He won the praise.
For the continuation of the popular, more recently adidas Originals Pro Shell appending another color of the shoes, in black leather, white toe, sole expand the classic color, always printed with gold label on the tongue, the help and Velcro detail design is characteristic of Pro Shell is now login end. shelves for sale, priced at 85 pounds, addicted black adidas Originals fans may wish to look.
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